While communicating at the professional arena, it seemed that people misunderstood the usage of Sir/Saheb and Madam with respect and professionalism.
Furthermore, now-a-days, there is so much work-place discrimination that people are not well connected and communicated at the workplace. Ultimately, this has resulted in productivity loss for organizations and reduced self-confidence and self respect for the individual.
We felt the risky environment and circumstances for the professionals and organizations. Therefore, we started this campaign in January, 2015 in Ahmedabad, India. So far, we have received an overwhelming response from the people who keep our thinking in their mind. Moreover, we are able to explain the cause to people who consider addressing Sir and Madam as a sign of showing respect.