Vipul Talari, Co-founder, Infinity Reach : I Personally Feel Offended When Someone Addresses Me as ‘Sir’

Vipul Talari, the program head at Infinity Reach ( ardently supports ‘No Sir No Madam’ cause.  Infinity Reach is a digital marketing company that works for diverse clientele.  They cover operations in various fields of Digital Marketing.

Vipul is an engineering graduate, having specialized in electronics and instrumentation.  He has worked for several organizations before co-founding Infinity Reach.

He conveys that, they heed to ‘No Sir No Madam’ culture at Infinity Reach.  Vipul mentions, “We have always adhered to a salutation ridden environment at the workplace.  Our bosses and everyone in the organization encourage a first-name system for communicating with each other.  We have a policy of having our lunch together, so that we can get to know each other at a personal level.”  Even when he was working for previous organizations, Vipul articulates that he never had to habituate himself to address someone with a salutation.  He adds, “My boss at PurpleTalk used to work in an open office environment, to ensure that he was always approachable by any employee.”

However, he shares a distasteful experience he had while he was working for one of the previous organizations he worked for.  Vipul voices — I used to work for a business organization that is well-known and established.  Although, I remember one incident where I addressed a senior executive by his name.  Subsequently, he got offended.  What I thought was funny is that the CEO did not mind being referred by his first-name.  Whereas, people working under him would take great pride in being addressed with a salutation.

Furthermore, he reminisces the early days of his career, where his opinions and ideas would not even be acknowledged by his managers and seniors.  Vipul articulates, “I absolutely did not like the idea of working in a company where an employee’s ideas were not given attention to.” He believes that ‘Sir/Madam’ culture creates a dictatorial culture in companies, where the employees are treated as nothing but work-machines.

Being no stranger to the prevalence of the salutation dictum in government offices, he shares his views on the practices followed by them.  He talks about his state, where the government had introduced a “friendly policing” policy.  This was introduced by the government to ensure that cops do not misbehave with the citizens.  Vipul emphasizes — Despite such policies, a section of police still misbehaved with the ordinary people.  Such acts take place only because the cops take advantage of their designation, in order to exploit the general public.

‘No Sir No Madam’ concept is much needed in the government sector than the private sector.  However, he is hopeful that with time, such unnecessary mandates would be abolished.

Even though, our constitution deems everyone as equal.  We all are aware that the reality is far away from what the ideal scenario should be.  The blue-collar workers in India, since time immemorial, have been subjected to prejudice and discrimination because of their work.  Even though, our day-to-day activities get obstructed in their absence.  We continue to show apathy to their plight.

Vipul enunciates, “We recently wanted to hire an office-boy, who would help us in managing all the petty jobs.  I emphasized on hiring a young individual, so that we could train him to be a professional and have a chance at working with us in the future.”

People should inspire from Vipul and his team.  Therefore, work towards uplifting the socio-economic conditions of less-fortunate people.  Rather than suppressing them under our command and treating them like our slaves.

Besides personal initiatives, Vipul suggests that ‘No Sir No Madam’ doctrine should be taught to children in schools.  He articulates — School is the first place where we learn to address someone with a salutation.  It also forms a base for our mannerisms and the kind of individuals we grow up to be.  Therefore, implementing ‘No Sir No Madam’ ideologies in school will ensure that kids grow up to be civilized and responsible adults.

He recommends taking ‘No Sir No Madam’ drive to corporations and public offices and educate them about the boons of first-name practice.

Overall, he concludes — It is easier to change our habits than changing the world.  He urges everyone to implement this cordial restructuring in themselves and setting examples for others.  He quotes a saying, “Do not change the world, instead change yourself first.”

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