Rahul Jain, Co-founder of eCraftIndia staunchly follows No Sir No Madam Culture.  He is working hard to preserve the Indian Culture and is dedicated to take it to next level of development.  Rahul started-up borrowing inspiration from roots of ‘Rajasthani Karigar’.  Eventually, he dedicated this gateway to the constantly evolving and ever inspiring nature of Indian Artisans.

eCraftIndia offers sincere access to a treasure trove of hand crafted artifacts.  Richly sustain by partnering with empanelled artisan communities and independent artists.  He believes, culture should be guarded, preserved, and conserved for future.

Rahul finds himself to be fortunate enough, as he has never been in direct contact with Sir/Madam culture.  Neither when he was an employee, nor when he is an employer.  He prominently follows No Sir No Madam culture in his startup and encourages others to do so. 

Rahul opines “Whenever we have new employees in organization, we tell them not to follow Sir/Madam pronoun.  In the beginning, employees who are in early 20s, find it weird to call seniors by first-name.  However, later they start loving the culture.”  He presumes — reason behind it is, our education system, as they are taught Sir/Madam salutation since childhood.

Rahul Jain verbalizes, “Responding with names generates better connection with people.  Subordinates share their innovative ideas with seniors easily.”  He adds — a bond is created, which helps us in realizing that all are same and equal as human beings.  He conveys that in open company culture, employees can connect better with vision and mission to the organization.

Discussing governance he affirms, “in case of government officials, they consider Sir/Madam as priority.”  They even maintain the authoritative system dominantly in the workplace.  However, he believes that in higher authorities’ offices, this culture has been eradicated. 

Rahul shares — I always add “Ji” as a suffix while talking to anyone, especially ladies as a sign of respect.”  He opines, “Usage of Sir/Madam automatically gives them the authority to be on the upper hand.  However, this authority is misused by them.  It can be challenged by implementing No Sir No Madam culture.”

Change will be inherited only by applying top–to-bottom approach.  Withal, it is much difficult to apply it in lower classes like clerks, peon, etc. He supports the culture strongly and believes that the change will be visible one day.

“No Sir No Madam is a way to show gratitude and create a relationship for a longer period,” announces Rahul.  Information and culture from the ground level can be inherited easily, if there is no communication gap between juniors and seniors.  Rahul Jain speaks, “I agree that though there should be a thought of equality for blue-collar employees. 

However, there should always be a line of respect in language.”  First-name culture should be applied to all the sections of society.  Nevertheless, it can only be applied from higher-to-lower authorities.  Respect does not come from force, it is earned by goodness.

Salutations never assure that the person respects you.  In remembrance to an act few months back, he shares his conversation with a junior who initially referred to Rahul as ‘Sir’. Eventually, the person started using disrespective words for him.

He agrees that we have a name for a purpose, then why not use them?  Co- founder of eCraftIndia suggests — open name culture should be taught during student life.  He specifies to add No Sir No Madam culture into education system from the higher secondary level itself.  This will make a change from the grass root level.

In the end, he concludes, “No Sir No Madam custom should be implemented everywhere.  However, respect should be maintained by using alternatives.  For example: Mr./Miss/Mrs. or Ji/Aap” which are free from binding authority unlike ‘Sir/Madam’.  Hence, change is bound to come, either today or tomorrow.

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