Piyush Jaidev an e-commerce entrepreneur is a fervent believer of No Sir No Madam culture.  He proclaims that, addressing people with the first name remove hierarchical barriers.  In 2015, Piyush founded Kreate Connect, which leverages technology to help sellers manage the marketplace via a single dashboard.

He has completed his MBA from Delhi in 2010.  Prior to starting Kreate Konnect, he had worked with companies such as Taggle, Mydala, etc.

He firmly believes “when people honor each other, there is a trust established that leads to synergy, interdependence, and deep respect.” He admits, denoting one another as Sir/Madam brings barriers in communication.  People do not work with open mind and are less approachable.  This in turn leads to dissatisfaction at the workplace.

Furthermore, he is of opinion that this barrier of referring people as Sir and Madam should be removed from the organizations.  The culture of using first name should be deep-rooted from day one when employees enter the corporate world.

Piyush abides by the concept of No Sir No Madam and practices the same in his profession.  Based on his experiences, Piyush has observed that his employees connected much better, if they address each other by their names.  He strongly postulates in creating a friendly atmosphere in his company.  His top and middle management abides by the No Sir No Madam culture. Piyush assures that in his company, he wants his employees to have a feel of belongingness, and no one needs to call him Sir.

His team comprises a number of lower level management staff.  However, they hesitate in mentioning Piyush by his name.  He recalls — I often find my bottom line staff calling me Sir, though I insist on being called only Piyush.  I even urge my housekeeping staff to refer me as Piyush or Piyush ji rather than Piyush Sir.

Piyush recalls referring one of his lawyers by his first name, and the lawyer got offended.  “He was of my age and at par in position.  However, he assumed that I intended to disrespect him by commanding him by his name.” Piyush mentions.  According to Piyush, people often associate Sir/Madam Culture to ego and self-pride.  If someone addresses anybody by their name, people deduce it to be an insult to them.

Piyush shares — I refer people by their first name in my personal and professional arena.  However, I always denote government officials by ‘Sir/Madam’.  I know I am right and am asking for something I deserve.  I doubt in my sub-conscious mind of not getting my work done and end up using Sir/ Madam,” he adds.

He conceives that corruption starts with a feeling of entitlement.  We may mention someone as Sir/Madam with a genuine cause to tender respect. 

Nevertheless, the other person denominates himself at a higher edge.  He assumes he can demand things to do their work, which actually are his responsibilities and not a favor.  Hence, Piyush steadily surmises that No Sir No Madam cause would definitely bring down corruption level in the longer run.

Piyush suggests that this culture should be implemented at the corporate level.  He maintains that entrepreneurship is the essence of our future and will dominate Indian economy.  So, we should focus on younger generation to bring about this reform of calling people by their names.  This concept of Sir/madam should not be associated as the only means of giving respect.

Piyush further adds, it is easy for young entrepreneur to adopt any new culture.  In comparison, changing mindset of people at the age of 50 or more is more challenging.

Piyush suggests having faith in one and treating everyone with equality and respect.  He indicated that this No Sir No Madam concept should be outreached to the grass root level in India.  Education frames the foundation of humanity.  Therefore, more supportive educational system must be established.

Piyush concludes that the No Sir No Madam culture should be imbibed by everyone to bring a change in the attitude in India.

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