No Sir No Madam is discovered internationally, The National, UAE News Paper – “The use of the phrases “yes, sir” and “yes, madam” is as instinctive as drawing breath in India, where a culture of servility is endemic.”

The Team No Sir No Madam is intensifying the campaign in a bid to persuade Indians to abandon the feudalistic habit of addressing anyone of higher rank, especially in the government, as sir or madam.

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